Given is an Italian company that deals with design, prototyping and creation of customized and innovative motorcycles. Our passion for two wheels pushes us to experiment with new solutions and create unique and original projects, that express our vision and our style.

Our concepts are the fruit of our imagination and our expertise, but also of dialogue and collaboration with our customers, who entrust us with their ideas and needs. Every concept is a challenge, an opportunity to test our creativity and professionalism.

Among our concepts, there are those who have created real and functioning models, like the CR&S DUU, o la Matchless Model X Reloaded.

There are also those that have remained at the stage of sketches or scale models, but which are no less interesting or suggestive for this reason. These are concepts that explore different types of motorcycles, like the cafe racer, le scrambler, the bobbers, le streetfighter, the enduros, le custom, the sportsman. Concepts inspired by various styles and influences, like vintage, the modern, the futuristic, the minimalist, the back. Concepts that use different materials and components, like steel, aluminium, carbon fiber, the wood, the leather, the internal combustion engine, the electric motor.

Our concepts are our business card, our way of showing the world our passion and talent. They are also our way of inviting those who share our passion to contact us and let us know their desires and expectations. We are always ready to listen to your proposals and turn them into reality.

The phases of the machining

We can cure phase Concept o Advanced concept trying to interpret the stylistic requirements of the customer, current and especially future trends, the actual technique and near future.
We try to do all this with a mind free from preconceptions, creating objects that have feet on the ground only to the extent required by the customer, in the absence of explicit requests we orient ourselves towards a Advanced concept which can be much more challenging for us and for the end user.

Our process first analysis of a project:


Project briefingCustomer nameProject Codename
Market analysisAgereferral marketFinal costGenderUsage Tipology
Customer analysisIndustrial capabilitiesProduction capabilitiesReselling capabilities
Product analysissegmentCarriage capabilitiesPerformance/FashionWeightMaterialsEngine

A draft Concept or Advanced concept can be expressed in analog form (rendering in pencil), digitale 2D o 3D (Static digital rendering or video) or in the form of mockup depending on the needs and the level of development required.
We can take care of all these phases, or only some of them: we have the means, the skills and the necessary creativity. We can treat only the initial concept, both in advanced form (so no real relevance, but only the study of shapes and design research) in that narrow shape (therefore already have a first look at the future implementation criteria).