GIVEN motodesign | DESIGN & ENGINEERING | Moto Custom | Milano


Advanced concept | Concept | Search | Development

For companies it is important to search for new forms, new features, new ideas then 2 parole: Advanced concept!
Develop these skills internally, however, it can be expensive and time-consuming.
It is also good that the creative ideas come from outside, this can become a reason research and development for internal projects.

advance concept

The phases of the machining

We can cure phase Concept o Advanced concept trying to interpret the stylistic requirements of the customer, current and especially future trends, the actual technique and near future.
We try to do all this with a mind free from preconceptions, creating objects that have feet on the ground only to the extent required by the customer, in the absence of explicit requests we orient ourselves towards a Advanced concept which can be much more challenging for us and for the end user.

Il nostro processo di prima analisi di un progetto:
Our process first analysis of a project:



A draft Concept or Advanced concept can be expressed in analog form (rendering in pencil), digitale 2D o 3D (Static digital rendering or video) or in the form of mockup depending on the needs and the level of development required.
We can take care of all these phases, or only some of them: we have the means, the skills and the necessary creativity. We can treat only the initial concept, both in advanced form (so no real relevance, but only the study of shapes and design research) in that narrow shape (therefore already have a first look at the future implementation criteria).


NAC NAC is a concept motorcycle designed for an Asian manufacturer who has commissioned a study of style of their pre-existing mechanical base. The...
Aprilia Kerkennah Kerkennah is a bike conceived with the memory of the race bikes, but with greater attention to the general public and civil. The memory racing ...