Fondata nel 1998, Given è un'agenzia di Design basata in Italia. Il suo intento è quello di comunicare e creare in maniera chiara quello che richiede il cliente nell'ambito di tutti media interattivi, e particolarmente nell'ambito del design industriale.

Affiliazioni:   Membro di: MOTORCYCLE DESIGN ASSOCIATION   La MOTORCYCLE DESIGN ASSOCIATION è stata creata nel 2001 dal co-fondatori Glynn Kerr e Francois-Marie Dumas. Gli obiettivi dell'associazione sono di riunire progettisti di moto di tutte le nazionalità, al fine di promuovere le loro attività e per facilitare la comunicazione tra progettisti e potenziali clienti.       Membro della: IEEE     La IEEE (Eye-triple-E) è una associazione tecnica professionale senza scopo di lucro di più di 365,000 membri in circa 150 stati. Il nome completo è Institute of Electrical and Electronics Engineers, Inc., comunque l'associazione è più conosciuta con le lettere I-E-E-E.      Presenti in: World Wide Design Directory     Design Agency International - World Wide Design Directory. Il miglior posto dove cercare agenzie di Design di qualità nel mondo.

Di seguito l'intervista rilasciata da Donato Cannatello al Blog "The VUN Blog" a proposito dello sviluppo del Design della CR&S DUU:

 

1- Can you tell me briefly your education background and work history in industrial design?

Started with graphic design (that’s the base of all the design), entertainment software development, some studies in engineering, a degree in industrial design and a lot of hand made jobs/projects/prototypes brought me back to my early passion: the motorcycle design.

2 – Do you have a design philosophy in general? Regarding motorcycles specifically?

I have an “industrial” design philosophy. Industrial design is not Art. Art is something made in one piece, Industrial design is produced in more than one. So differnctly from Art, the design need to respond to some important rules.

Design in motorcycle production is strictly connected with the function of the part in drawing.

But generally the first thing you need to consider about a design project is the target, so design rules need to follow the market rules.

Then I like to start from what I have, and this is applied in all the job; starting the capabilities of the producing company, untill the function of the part I’m drawing.

3- Who and what are your influences/favorite designers?

According to my age my influences are strongly leaded by the ’80 ’90 motorcycle production, this was not the most happy years for the motorcycle design, but that was the birth of modern industrial design in the motorcycle field.

Later I discovered values such as “strenght” and “feeling” in the design, and so plastic was absolutely substitued by more noble and durable materials as iron, alloy and carbon fiber.

So I can say I have no influences from single people, but from their job and the materials and shapes they used.

4- Can you tell me some examples of what you consider to be great design (does not have to motorcycle)

I think the design of an object is as difficolt as it is usefull.This is why, the most it is usefull, the less it needs aesthetic design. So the best for a designer is to produce something usefull, appealing, costly correct, exteremely durable, and revolutionary (if required).

For example in the field of industrial design I love my Motorola S9 bluetooth earphone, it’s minimal, very well working, great sound but revolutionary and cheap. Yes… No design is the best design.

5- Can you tell me what your role was in the design of the VUN? And the DUU?

Excluding some minor restyling and addictional parts I did not work on the VUN.

Differently, on the DUU I started from the drawing of the first concept based on the X-wedge engine, and my first job was focused on the volume disposal. Then I leaded the entire process, for sure under the leading of Roberto (Crepaldi), but was even busy with the real 3D modeling of some parts of fairing and of mechanical components.

6- Can you give me some insight into the design philosophy that was applied to the VUN? And the DUU?

All the motorcycle (the DUU) has been built and concived aruond capabilities of the CR&S, its target and expressing the maximum possible balancing those two parameters.

According to this, the final design of the DUU respects at the best the function of each part, and going on, no “useful” parts are covered but left exposed. The engine, the suspensions, the frame, and wheels are naked and we made a great effort to fit all the rest around, and not in front at those components.

7- What is your favorite part on the VUN? And the DUU? Why?

Generally about the DUU i like all the volumes distribution, I think the motorcycle works very well in this field, and this is confirmed more by the modularity aspect. The motorcycle works in any configuration and this means the base project was correct. Anyway, in the detail, my favourite part in the DUU is the fork clamps and risers group, I think they look strong but light, modern but classic.

8- Can you give me a brief description of the design process at CR&S, who are your main collaborator sand how you work together.

Last experience with the DUU was very interesting becouse lead us to a more modern way of building a motorcycle. In the design development we have applied some new technologies allowing us to have process avoiding the mocup and reverse engineering step.

Everything started from Roberto (Crepaldi), he gives me the basis to work on.

Then I made the first draws on the general volumes and structure.

After a first definition step the engineer Beppe (Bulla) started working on the possibilities to make such a frame and structure.

So we made a complete (even bolts were inside) 3D model of the motorcycle, so Domenico (Lavorata) and Nicolò (Koschatzky) built the first prototype following our drawings.

Then me and Stefano (Destro) worked on the bodywork surface parts and other mechanical details, and built them directly with CNC technology